Max Goldberg Answers the Sugar Question

March 1, 2014
In 1-Day Renewal, Nutrition

max goldberg sugar questionI can’t remember exactly when it started, probably a few years ago, but now I don’t give it a second thought.  It’s completely automatic.

Whenever I see something sweet, the first question that I always ask is “what is the sweetener being used?”

Some people may find this incredibly strange.  To them, the only thing that matters is what a cookie, brownie, piece of chocolate, or cup of ice cream looks like.

For me, however, it is a completely different story.  Having eaten close to 100% organic for the past 13 years, I am incredibly careful about what I put into my body and have become acutely aware of how food impacts both my physical and emotional well-being.

And when it comes to sugar, this is especially the case. I learned the hard way a long time ago that refined white sugar would send me into a massive depression.

So, do I avoid eating sugar altogether?


But I am very cautious about what kind of sweetener I will consume, as there are many, many options on the market.  I always look for organic, which means anything artificial is never a consideration, and prefer sweeteners that are minimally processed.

My number one choice is not to have to add any type of natural sweetener but to get it directly from the food that I am eating, such as organic dates, bananas, or carrots.

After that, it is I will try to use either organic coconut palm sugar or local, raw honey. Palm sugar is dehydrated nectar from a coconut palm tree and is low on the Glycemic Index. Aside from being the most popular sugar alternative in the organic industry right now, it is also very sustainable.

Since there are no USDA certified organic standards ( when it comes to honey, I buy raw honey from small and local apiaries, usually at farmers markets. Before purchasing this honey, I always make sure that toxic chemicals are not being used in the hives.

The list of other sweeteners goes on and on but the important thing to remember is not at all sugar alternatives are created equal.

Max & Suja Juice

come on, be sociable

Max Goldberg


Called an “organic sensation” by The New York Times and named as “one of the nation’s leading organic food experts” by Shape Magazine, Max Goldberg is the founder of Living Maxwell (, one of the most widely read organic food blogs in the country, and Pressed Organic Juice Directory (, the world's first pressed organic juice directory. Max has been featured in The New York Times, Fox News Channel, CNN, Forbes, Shape Magazine, Self Magazine, The Huffington Post, Veria Living, and numerous other publications. An organic food activist, partner of the Just Label It! campaign, and speaker at industry trade shows, Max runs the Organic Food Industry Group on LinkedIn, where his weekly curated email is read by thousands of organic food CEOs, founders, and executives from all over the world. Max received his BA from Brown University and his MBA from the Columbia University Graduate School of Business, and he is the author of the upcoming memoir CLEAR: Life After a Decade of Antidepressants and Other Escape Mechanisms.