BevNET: Suja CEO Talks Coke Investment
Suja’s CEO, Jeff Church, gave BevNET an exclusive interview regarding Coke’s minority investment in Suja.
“Our goal is to democratize, to take the best quality organic juice and make it available at best possible price point,” Church said. That means using Odwalla’s reach and some of the technical know-how brought to the company by its new partners, to cut down on the divide between cutting edge products like Suja and their high-end non-HPP competitors.”
Read the full article here: BevNET Article