Beverage Industry Magazine: Suja’s Dedication to Innovation
Suja was featured on the cover of Beverage Industry Magazine’s February issue. The article provides an in-depth look at Suja’s success. Along with brief background on the founding story, the article discusses Suja’s partnership with Coca-Cola and the brand’s innovation in not only products but operations as well.
“The company attributes much of its success to its dedication to innovation. “We’re a very innovative company. We’ve launched more than 80 products in the three years, and we’ve called back 30 of those that didn’t meet market expectations” Church says. “I think one of the things we’ve done well is not letting the concept of making something great get in the way of making something good.””
Click to read more: Beverage Industry Magazine