Adina Grigore

Adina Grigore


Adina Grigore is founder and CEO of the all-natural, sustainable skincare line S.W. Basics. She’s worked in the wellness industry since 2007 as a private holistic nutritionist, personal trainer at Equinox fitness, and jill-of-all-trades at the raw-food meccas Pure Food and Wine and One Lucky Duck. She started S.W. Basics to provide products that are gentle for even the most sensitive skin thanks to their minimalist formulas and whole, high-potency ingredients. It's an approach that has earned Adina and S.W. Basics the praise of celebrities like Gwyneth Paltrow and Hayley Williams of the band Paramore; as well as features in Vogue, O Magazine, W, Martha Stewart Living, InStyle, Us Weekly, People StyleWatch, Goop, Daily Candy, and many more.